Issa Rae created, wrote and starred in Awkward Black Girl, a self-produced web series exploring the everyday experiences of an awkward Black woman navigating life and career, funding early episodes through crowdfunding after failing to secure traditional industry backing.
The web series' unexpected popularity and cult following brought Rae to HBO's attention, leading to the creation of Insecure, a critically acclaimed television series she wrote and starred in that ran for five seasons, exploring Black womanhood, friendship and career with a specificity rarely seen on mainstream television.
Beyond acting and writing, Rae built Hoorae Media, her own production company developing television, film and podcast content, extending her influence from performer to industry executive shaping opportunities for other creators.
Rae has continued expanding her media presence across film, television and business ventures, becoming one of the most significant Black creative entrepreneurs to have built a major career starting entirely from independent, self-funded online content.
- Created and starred in the influential self-produced web series Awkward Black Girl
- Wrote and starred in HBO's acclaimed series Insecure for five seasons
- Founded Hoorae Media, her own production company
- Built a major entertainment career starting from independent, crowdfunded online content
- Recognised as one of the most significant Black creative entrepreneurs in modern television
- Independent creation can build toward mainstream success. Her web series' grassroots popularity directly led to her HBO opportunity.
- Specificity in storytelling resonates broadly. Insecure's particular focus on Black womanhood found a wide, dedicated audience.
- Ownership extends creative influence. Her production company lets her shape opportunities for creators beyond her own performances.
- Persistence through rejection can precede major success. Her early inability to secure traditional backing did not prevent her eventual breakthrough.